What is a CFP®?

A CFP®, or Certified Financial Planner™ identifies those individuals who have met rigorous professional standards and have agreed to adhere to the principles of integrity, objectivity, competence, fairness, confidentiality, professionalism and diligence when dealing with clients. In order to receive this designation, an individual must meet the education, examination, experience, and ethics standards established by the Certified Financial Planners Board of Standards (CFP® Board). Therefore, a financial planner who has earned the CFP® marks should be distinguished from a financial planner who has not. There is nothing preventing a person from declaring him or herself a “Financial Planner”, and it is therefore incumbent upon the consumer to differentiate between a planner who has earned the marks and one who hasn’t. (Read more…)